Website Designer | Digital Marketing & SEO Consultant
Jacquelyn Lopez
I am a Website Designer & SEO Expert helping businesses build awareness for their brands. At Wabu Web Design, our focus is effective website design that is easy to navigate and find – while maintaining a highly integrated business model. We provide all-in-one, affordable website design packages and advanced SEO packages.
I am originally from Williamsburg, Brooklyn, NY. I studied advertising at the Fashion Institute of Technology and went on to small roles in different advertising agencies before moving to Houston. I then worked at the University of Houston and took some classes to further my knowledge.
I then left to work as a web content writer while helping my husband with his IT consulting company as a Marketing Coordinator. During that time he asked me to help him open a new service. His clients constantly asked if we offered website design. I had been building websites for myself all along.
Working together – with his IT skills and my web design and advertising experience – we developed an offshoot called Wabu Web Design. As a Website Designer, I want to help my clients meet their goals because I cannot be successful unless they are successful.
We have been creating websites and helping clients rank high on search engines for 7 years now.
We have a successful business model while simultaneously being honest with our clients and empowering them and teaching them. It can be done. That is why we remain a successful and profitable business.
I hope I can work with you soon and we can grow together.
Q&A with Jackie
How did you get to where you are today?
I started out as an advertising major in New York City but after 9/11 that industry took a hard hit. I was only able to get jobs in the advertising industry here and there. I learned to reinvent myself over and over again, branching out and around advertising.
Writing was always my hobby so I put all those copywriting classes I took in college to use and turned to writing web content. I also learned graphic design, photography, and web development while I was working a 9 to 5.
All of these skills I acquired – both significant and seemingly insignificant – helped me form the idea of starting my own web design company. I always felt motivated by the stories of business owners and their fearlessness.
Many of them would ask me the same question, “Do you know a good, affordable web designer?” And so I decided to offer what they were asking for – all in one, affordable, business friendly web design services with transparent pricing.
Has it been a smooth road?
No, not at all. I had to find the right business plan, both for me and my clients. I was listening to what was needed and that is how I continue moving forward, especially in the business aspect of the business.
It takes a while to learn how to wear all the hats and make it work for you. Deciding to do what you love to do and making it a successful venture is challenging but it can be done.
So let’s switch gears a bit and go into the Wabu Web Design story. Tell us more about the business.
Wabu Web Design is not your average web design company. For one thing, my clients are medium-sized businesses. They have very specific needs and budgets. It is important for our economy to keep the local, mom and pop businesses going. To do that they need services that will cater to them.
They don’t need high end services with all the trimmings. They need efficient, practical, eye-catching, and well-engineered web design services. A website may be many things – beautiful with all of the bells and whistles and so on – BUT a website that can’t be found is a dead website. It is not working for you.
We create sites that are engineered to give the business owner a good foundation. We focus on researching their industry to know how to best approach the strategy and design.
There is a lot of work to be done. We know that 55% of businesses do not have a website. We help these business owners by providing hassle-free and affordable web design services.
How do you think the industry will change over the next decade?
The web design industry, like many technology-driven industries, is in constant flux. We are always learning something new and experimenting with new ways of doing things. It will always be interesting to see where we will go in the future.
I like to listen to its movement and see where it takes me personally. There is much to do and as long as we keep moving forward, reinventing ourselves to follow it – the possibilities are limitless.
Rocco
Rocco is our Tenacious Terrier in Chief. He calls the shots around here and demands his paycheck be paid in a timely manner and in biscuits. As many Welsh Terriers do, he tends to think he is bigger than what he really is. Rocco frequently makes big dogs cry. He calls it "keeping them in line."